PAINTING • MIXED MEDIA • GRAPHIC DESIGN • CREATIVE DIRECTION
As the Vice President of Conceptual Development, Advertising and Interactive media of OPI Products, I managed a department of 26 creatives. I was responsible for the conceptual development and production of consumer and trade advertising, packaging, trade show exhibitions and interactive media. I managed a 12 million dollar advertising budget and played an active role in business development and partnership affiliations with companies such as Sony, Disney, Dreamworks, Ford and Dell. I have produced and directed over 70 photoshoots in studio and on location with a variety of talent and celebrities such as The Kardashians, Anna Paquin, Carol Burnett, Nicki Minaj, Serena Williams, Cyndi Lauper and Kristi Yamaguchi.
I currently work as a design and Creative/Art Director consultant for a variety of fashion and beauty companies.